MACH3

The MACH3 is a three-bladed system razor manufactured by Gillette. Sean started using the MACH3 when he received one in the mail on his 18th birthday.

MACH3 is one of the Gillette brands Sean has worked on at BBDO, including the below notable initiatives:
 * Relaunch of MACH3 in Emerging Markets
 * World Cup 2010: Limited Edition MACH3
 * Launch of MACH3 Sensitive
 * MACH3 Commercial Innovation (2011)

MACH3 on wikipedia